Social Media is where health care B2B is headed.
Once every 20 or 30 years, technology gives health care B2B marketers a new opportunity to reach their audience. TV advertising came of age in the 60s; Internet marketing became viable in the 90s. In the 2010s, social media promises to be the marketing bandwagon, and there's no reason not to jump on.
Think your market isn't using social media? Think again. Facebook had 600 million users in January 2011. That's roughly 10% of the world's population. Twitter and LinkedIn are attracting ever more users. Now, the appropriate question is: how do you reach your market on these sites? Lumeno Marketing is a leader in the growing health care B2B online presence, and we can guide you as you tap in to this new medium.
