Public Relations is where health care B2B thought leadership begins.
Every once in a while, a news release gets your sales department's phone ringing. But by and large, public relations as a function of marketing works best when it's designed to increase awareness of who you are: your expertise, your differentiators, your brand.
When people see you everywhere—in the news and blogs they read and in the trade show sessions they attend—PR is helping people see your organization as a leader in the industry. And that helps to keep you top of mind when your prospect is ready to buy.
